Professional home staging is still a relatively new industry.
Even though people have been "fixing up" their homes to sell for decades, the "HGTV effect" has influenced today's home buyers to expect to get that model home look - and they are willing to pay more for it!
Staging vs. Decorating
Contrary to popular belief, home staging is NOT the same as interior decorating. Nor is it just about decluttering. Home staging is the act of preparing a home for sale by incorporating strategic editing, marketing, and design techniques that showcase your home's best features and create a lifestyle today's buyers are looking for. "If I buy this house, I can live like this."
Home staging also uses the art of "positioning" to create several emotional connection points throughout the home, so when buyers step into the house, they "feel at home." This is it. This is the one.
Shows like HGTV and free internet tips cannot offer you personalized attention to your home, unlike that of a home stager. We use our experiences and talents to guarantee we bring out the very best in your property's showability!
We provide objective explanations to help you understand the most worthwhile and effective changes to make in preparation for sale. This can include color evaluation, improved exterior appearance for maximum curb appeal, redesign of existing furnishings in owner occupied homes, artwork placement, effective use of accessories and many other influencing factors.
Don't take risks with your most valuable asset.
Why Staging Works
You might notice we emphasize professional home staging.
From family homes to rental properties, from town homes to luxury mansions, nearly every type of real estate benefits from professional home staging.
When it is done correctly, home staging allows buyers to see the property in its best possible light.
So why can't you stage your home yourself? Because our homes are like our children. We don't always see all of its flaws. We've gotten used to the way it looks and sometimes it is difficult to emotionally change it. By not viewing something objectively, you are unable to market and package it effectively. Not to mention, most home sellers do not "stage" their homes everyday for a living.
The only question to ask yourself is "Do I want to maximize my property equity when it comes time to sell?", and, "Would I like to sell my property in the shortest time possible?"
If you answered yes, then you'll love what home staging can do for you!
Benefits of Staging
Home staging does not have to cost a fortune. For as little as a few hundred dollars, you can have a detailed list of what you can do to maximize the value of your home. The upfront investment in home staging is usually a fraction of the total return you'll realize from the increase in your equity proceeds, and it is definitely better than taking a price reduction!
You might also think the housing market is good or that it is a seller's market, so why would you stage? Even so, it doesn't mean it will sell for the amount it would have sold for had it been professionally staged.
Can buyers use their imagination and look past your decor or an empty room? No. Only a mere 10% of home buyers can actually visualize the potential of a home and most of these individuals are investors or flippers, who will hammer you on price. During our consultation time, we will identify those "price eroding" factors so you can make simple fixes that maximize returns.